Packaging Knowledgebase

Our top three eco-friendly alternatives for protective packaging

As an e-commerce store owner, it’s your duty to protect the long-term interests of your business and customers. And at this time of heightened environmental awareness, nothing’s more integral to everyone than using sustainable materials.

While you may have focussed on running an ethical store that features products made from biodegradable goods, have you spared a thought for the packaging …

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Eco Packaging Hacks – Sustainable ways to create the perfect unboxing experience

As a customer, nothing beats unboxing a new product. In fact, unwrapping new deliveries is so exciting for the customer that it’s become a YouTube sensation. In 2011, for instance, the channel DisneyCollectorBR began unboxing children’s toys on YouTube — and quickly became an internet phenomenon. It now ranks in the top 10 most viewed channels on YouTube with almost 15

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Beyond branding: how to add a personal touch to your packaging

As we see more e-commerce stores replace high street retailers, we’re fast getting used to selling and purchasing goods with no face-to-face interaction whatsoever. Yet, customer service — and satisfaction — are still so important for modern businesses.

That’s why customer satisfaction doesn’t just feel good, it’s also great for your business. Given that you might never meet customers face-to-face, making …

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Case study roundup – five neat examples of creative custom postal packaging

At Lil Packaging, we’re lucky enough to work with some amazing brands, with amazing products. We love a challenge, and creating the ideal packaging for our clients — whether luxury fashion or children’s toys — ensures the items inside are protected and presented to buyers beautifully. This is an essential part of any modern brand’s marketing strategy: with …

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Tis the season: five ways to give your postal packaging a festive Christmas twist

According to the song, it’s “The Most Wonderful Time of the Year” — and because smaller retailers make anywhere from 20 to 40% of their annual sales in November and December, they’re not wrong.

Christmas creates plenty of scope for surprising and delighting customers — and packaging plays a huge part. With simple changes, you can deliver festive magic, and

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Our top five most common sustainable packaging mistakes

Switching to sustainable packaging doesn’t just do the planet good, it also makes perfect business sense. Greener packaging can make your shipping process more efficient through less waste and lower costs, and your customers might even appreciate it too. In fact, 66% of consumers say they’ll pay more for sustainable goods, a figure that rises to 73% for Millennials.

So

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What makes packaging key to your marketing strategy?

A successful online business doesn’t happen overnight — no matter how fantastic your product is. Whether you’re a global fashion brand or an up-and-coming craft entrepreneur, online sellers all have the same challenge: getting your products in front of potential customers, and convincing them to click that buy button.  

For this, having a marketing strategy can really help. To build

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Protecting your items – what’s the most versatile form of protective postal packaging?

Whether you’re sending off gifts or trying to keep your customer feedback healthy, it’s important to have a go-to method of packaging that you can always rely on. You want your items to stay protected, waste as little packaging as possible, and not pay an extortionate rate for it. But are you making the right choices?

You might not have …

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